Saturday, July 19, 2008

Magic Hat Hocus Pocus

   AROMA 8/10   APPEARANCE 4/5   TASTE 7/10   PALATE 5/5   OVERALL 14/20
Chad9976 (735) - Albany, New York, USA - MAR 27, 2010
UPDATED: SEP 29, 2012 Beers that promote themselves as “summer” beers lend themselves to an extra degree of criticism since using such a label makes the consumer think of a tasty, citrusy, lightweight brew. However, having sampled a few different beers of the type this summer I’ve been surprisingly disappointed. Everything’s been easy to drink but lacked flavor, but this is not the case with Magic Hat’s Hocus Pocus, which is a summer wheat ale not unlike a hefeweizen. It’s tasty and smooth, but perhaps a bit heavier in body than you’d expect. Regardless, it’s what I like in a summer beer.


This particular brew might be a little less carbonated than your average beer because it pours extremely smooth and forms a very small white head. There is some bubbling action apparent after the initial pour, but the beer is quick to settle down and take on the appearance of a glass of tropical fruit juice.

Of course, most fruit juices aren’t cloudy like Hocus Pocus. It’s a wheat beer, not a lager, so cloudiness isn’t unusual. It’s extremely blonde in color, almost to the point of being bright yellow. The citrusy aroma, especially of lemon zest, is quite potent and very pleasant to the nose.


Isn’t it ironic how fruit-flavored beers are often frowned upon for being too gimmicky, while any beer with “summer” in its name is expected to have a citrusy taste? I’ve been disappointed by a few summer-themed beers for having an odd mix of citrus and spices. I think the goal of all brewers is to basically emulate the taste of Corona without the need for a lime.

The funny thing about Hocus Pocus is that it does have a citrus flavor to its palate, but it is by no means sour or tart. In fact, it’s quite mild, but judging from the other reviews of the beer on this site, it may be a bit too mild for some.

At least the mild taste lends itself to a smooth, easy-to-drink beer. There is absolutely no bite or harsh aftertaste to this beer and is one of the easiest beers to drink that doesn’t have the word “light” or “lite” in its name.


The only problem with Hocus Pocus is that it’s a bit weighty. It’s by no means a full-bodied beer, but it’s certainly heavier than you might expect. What would take three or four light beers to fill you up can be accomplished in just two bottles.


I know Magic Hat’s Hocus Pocus is by no means a Hall of Fame beer, but it’s definitely a viable option for your summer drinking needs. It’s a great weekend beer for watching the ball game or just chilling outside. It would probably be a great beverage for any BBQ or snacks, too. It’s just one of the beers that you just plain like. 
Grade: 8/10

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