Sunday, June 26, 2011

Who Killed Moonshot 69? | Chad'z Beer Op-Eds #2

But who's REALLY responsible for the beer's failure? Some say Kallman was because she "put all her eggs in one basket" by making a gimmicky product. I say that's not what happened at all because she was making a perfectly legitimate product that was banned overnight by an unelected, unaccountable bureaucracy. Her product didn't fail in the free market due to lack of sales or interest or because someone made it better - it was unfairly lumped in with Four Loko, et al, which isn't even close to being the same product. I was against the banning of Four Loko as well, but that's the subject for another sermon.

The point of this op-ed being that there are some things more important than craft beer versus fizzy yellow lagers and if beer nerds REALLY care about the industry they need to start paying attention to these nanny state regulations because it does indeed affect us all.

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