Thursday, April 19, 2012

James Knott of "Better Beer Authority" | Interview With A Craft Beer Enthusiast (part 2 of 2)


James Knott had already been an established YouTuber when he started shooting the "Better Beer Authority" from the basement of his home in 2010. He's a professional video producer who worked on "Larry King Live" for a number of years and still makes videos for a living as a freelancer in Columbus, Ohio. His panel-driven, beer review show has been loved (and hated) by the at-large BeerTube community for a while now. James has never done a Skype review or interview until him and I set up a beer trade recently and I managed to get him to grant me an interview. Here's what I asked him:

0:01 Who's your target audience and what's the goal of your show?
1:23 When are you going to have a woman or someone other than a middle-aged white guy on the panel?
2:20 What have you learned about beer, YouTube, people, etc. since you've been doing BBA?
4:36 How did you get Greg Koch from Stone to be on your show?
7:39 What was his reaction to your review of Arrogant Bastard?

Be sure to check out the Better Beer Authority on the web:
http://youtube.com/AgileHproductions
http://facebook.com/BetterBeerAuthority
http://twitter.com/BetterBeerAuth
http://www.BetterBeerAuthority.com