Monday, August 27, 2012
Jeremy Hosier of Westmere Beverage | Interview With A Craft Beer Professional (part 1 of 2)
If you've been watching me for a while you know I get most of my beer from Westmere Beverage Brew Crew. In fact, I've even shot a couple video tours of the store with their manager Jeremy Hosier. He's actually retiring from the retail business to work full time on his gluten-free beer company Steadfast. However, I wanted to interview him as a retailer since he's at the nexus between the breweries and the consumers and has a lot of insight into the industry that most costumers, even hardcore craft beer enthusiasts like me, probably don't have.
1756 Western Ave.
Albany, NY 12203
WESTMERE BEVERAGE ON THE WEB:
Here's the questions I asked him:
0:54 As a retailer, how does your perspective on the beer industry differ from the average consumer?
1:31 They say craft beer only accounts for 10% of the market share, is that reflected in your sales?
2:25 Why does non-macro beer seem to account for 80-90% of your floor space?
3:04 How far out in advance do you place orders?
3:40 Have you ever gotten burned on a product you thought was going to sell well that didn't?
4:05 What's the best selling beer in your store?
4:51 You sell beer from Vietnam and Russia and obscure places like that. Do people actually buy it?
5:37 Are expiration dates/freshness dates law? Can you get in trouble for selling beer past its prime?
7:28 How do you determine when beer has been sitting on the shelf too long?
7:55 What happens to beer that the distributor takes back?