Thursday, February 7, 2013

Bud Light Platinum (2013 original review)

I’m often amazed by how some low ABV beers can have so much flavor. Well, the complete opposite is true of Bud Light Platinum. Seriously, how can a beer of 6% ABV have next to no genuine flavor? In a weird way it’s actually a feat or achievement in brewing. But at the end of the day it’s still a bad beer.

   AROMA 4/10   APPEARANCE 3/5   TASTE 3/10   PALATE 3/5   OVERALL 10/20
Chad9976 (807) - Albany, New York, USA - FEB 7, 2013
I poured a 12oz bottle into a shaker glass.

Appearance: Pale, straw, golden hue. Crystal clear with plenty of carbonation visible. A vigorous pour produces a two-finger, bright white, foamy head which evaporates rather quickly (but not completely). Leaves no lacing on the glass.

Smell: Pretty much the same as every macro adjunct lager, though noticeably sweeter and actually a bit cleaner. Nothing repulsive to the nose.

Taste: When I first saw the marketing for Bud Light Platinum I didn’t understand how a 6% ABV beer could honestly be called "light." Then I took my first swig and I understood. It definitely lives up to its name in that it has essentially the same flavor as regular Bud Light (as in next to none). A bit cleaner and milder tasting than some of the higher gravity malt liquors (because that’s really the style this beer belongs to).

There’s a slightly sharp, metallic flavor through the middle and a hint of lemon at the apex. The finish is awful, though, as a wave of astringency, boiled corn, tinfoil and a mélange of off-flavors come whooshing in to kill what is otherwise a fairly tolerable palate. If you subtract these flavors, intensify the lemony/citrusy character with real hop presence you would have a drinkable beer. But this is the way it’s supposed to taste and I can’t say I’m surprised. It’s a struggle to finish even a single serving. I don’t think this product will last very long.

Drinkability: Though the taste and body are light, the overt lack of refreshment makes it counter-productive. Between the repulsive taste and the overly fizzy mouthfeel, Bud Light Platinum is the most difficult to drink light beer ever. I have to admit I’m impressed by how well the brewers were able to hide the 6% ABV, as there is no raw alcohol presence at all. However, I cannot attest to how fast the booze catches up with you because I’ve been unable to drink more than 8oz at a time. 
 Grade: 2/10

Read and watch my 2014 re-review here:

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