Tuesday, February 11, 2014

Bud Light Platinum (2014 re-review)


2.5
   AROMA 4/10   APPEARANCE 3/5   TASTE 4/10   PALATE 3/5   OVERALL 11/20
Chad9976 (1056) - Albany, New York, USA - FEB 7, 2013
UPDATED: FEB 11, 2014 (NOTE: This is my 2013 text review. I didn't re-write it because my opinion is still basically the same): I’m often amazed by how some low ABV beers can have so much flavor. Well, the complete opposite is true of Bud Light Platinum. Seriously, how can a beer of 6% ABV have next to no genuine flavor? In a weird way it’s actually a feat or achievement in brewing. But at the end of the day it’s still a bad beer.

I poured a 12oz bottle into a shaker glass.

Appearance: Pale, straw, golden hue. Crystal clear with plenty of carbonation visible. A vigorous pour produces a two-finger, bright white, foamy head which evaporates rather quickly (but not completely). Leaves no lacing on the glass.

Smell: Pretty much the same as every macro adjunct lager, though noticeably sweeter and actually a bit cleaner. Nothing repulsive to the nose.

Taste: When I first saw the marketing for Bud Light Platinum I didn’t understand how a 6% ABV beer could honestly be called "light." Then I took my first swig and I understood. It definitely lives up to its name in that it has essentially the same flavor as regular Bud Light (as in next to none). A bit cleaner and milder tasting than some of the higher gravity malt liquors (because that’s really the style this beer belongs to).

There’s a slightly sharp, metallic flavor through the middle and a hint of lemon at the apex. The finish is awful, though, as a wave of astringency, boiled corn, tinfoil and a mélange of off-flavors come whooshing in to kill what is otherwise a fairly tolerable palate. If you subtract these flavors, intensify the lemony/citrusy character with real hop presence you would have a drinkable beer. But this is the way it’s supposed to taste and I can’t say I’m surprised. It’s a struggle to finish even a single serving. I don’t think this product will last very long.

Drinkability: Though the taste and body are light, the overt lack of refreshment makes it counter-productive. Between the repulsive taste and the overly fizzy mouthfeel, Bud Light Platinum is the most difficult to drink light beer ever. I have to admit I’m impressed by how well the brewers were able to hide the 6% ABV, as there is no raw alcohol presence at all. However, I cannot attest to how fast the booze catches up with you because I’ve been unable to drink more than 8oz at a time. 
Grade: 2/10
Read my 2013 original review here: http://www.chadzbeerreviews.com/2013/02/bud-light-platinum.html