UPDATED: FEB 11, 2014 (NOTE: This is my 2013 text review. I didn't re-write it because my opinion is still basically the same):
I’m often amazed by how some low ABV beers can have so much flavor.
Well, the complete opposite is true of Bud Light Platinum. Seriously,
how can a beer of 6% ABV have next to no genuine flavor? In a weird way
it’s actually a feat or achievement in brewing. But at the end of the
day it’s still a bad beer.
I poured a 12oz bottle into a shaker glass.
Appearance: Pale, straw, golden hue. Crystal clear with plenty of
carbonation visible. A vigorous pour produces a two-finger, bright
white, foamy head which evaporates rather quickly (but not completely).
Leaves no lacing on the glass.
Smell: Pretty much the same as every macro adjunct lager, though
noticeably sweeter and actually a bit cleaner. Nothing repulsive to the
Taste: When I first saw the marketing for Bud Light Platinum I didn’t
understand how a 6% ABV beer could honestly be called "light." Then I
took my first swig and I understood. It definitely lives up to its name
in that it has essentially the same flavor as regular Bud Light (as in
next to none). A bit cleaner and milder tasting than some of the higher
gravity malt liquors (because that’s really the style this beer belongs
There’s a slightly sharp, metallic flavor through the middle and a hint
of lemon at the apex. The finish is awful, though, as a wave of
astringency, boiled corn, tinfoil and a mélange of off-flavors come
whooshing in to kill what is otherwise a fairly tolerable palate. If you
subtract these flavors, intensify the lemony/citrusy character with
real hop presence you would have a drinkable beer. But this is the way
it’s supposed to taste and I can’t say I’m surprised. It’s a struggle to
finish even a single serving. I don’t think this product will last very
Drinkability: Though the taste and body are light, the overt lack of
refreshment makes it counter-productive. Between the repulsive taste and
the overly fizzy mouthfeel, Bud Light Platinum is the most difficult to
drink light beer ever. I have to admit I’m impressed by how well the
brewers were able to hide the 6% ABV, as there is no raw alcohol
presence at all. However, I cannot attest to how fast the booze catches
up with you because I’ve been unable to drink more than 8oz at a time.