Thursday, March 26, 2015

A new local beer has me excited!

It’s not often that I get truly excited to try a new beer. I mean, every year around this time I’m eager to try the latest Founders KBS release (probably my all-time favorite beer), but that’s about it. However, there’s a new beer being released next month by the Capital District’s own Shmaltz Brewing Company – the first-ever SHE’brew beer!


I’ll let the press release do the talking:

SHEBREW_bottleShmaltz Brewing Co. will celebrate the first official SHE’BREW with a fundraiser at the brewery and tasting room in Clifton Park, NY, on Sunday, April 12 from 2-6pm. The event will feature SHE’BREW TRIPLE IPA on draft and for sale in 22oz bombers, a guest brew from Rushing Duck Brewing Co and the freshest available beer from the Shmaltz year round and seasonal portfolio. Female fronted alternative rock trio Candy Ambulance will crank out live music throughout the day and Slidin’ Dirty from Troy, NY will be on hand with their famous gourmet sliders and a street fare inspired menu.

Shmaltz will donate a portion of proceeds from SHE’BREW TRIPLE IPA sales to the Pink Boots Society scholarship fund, a global non-profit that aims to advance women in the beer business. Shmaltz Brewing will also donate proceeds to Girls Inc. of the Greater Capital Region (Albany, NY) whose mission is to inspire all girls to be “Strong, Smart and Bold.”
Shmaltz’ own Nick Scammacca produced a rockin’ video documenting the creation of the first She’brew.

About the beer…

(11% ABV) “The first She’brew Beer is a giant and luscious Triple IPA that pours bright apricot with a silky white head,” says Rich Saunders, the lead brewer at Shmaltz Brewing. “She’brew has a distinct and intense tropical fruit and floral aroma. The mouthfeel is medium bodied with juicy notes of pineapple, tangerine, white peach, and ripe orange all coming from nearly four pounds per barrel of Calypso, Citra, Crystal and Amarillo hops. She’brew’s bitterness is balanced with slightly sweet, bright notes coming from flaked oats, Maris Otter and Victory malt. At 11% ABV, She’brew hides her strength behind a beautifully balanced, drinkable triple IPA.”

“International Women’s Collaboration Brew Day was created to raise awareness of women working in the beer industry and to encourage women to enjoy and embrace beer,” says Denise Ratfield, IWCBD Coordinator. “Through the efforts of hundreds of women brewing together around the world, we are achieving this goal with each successive brew. In addition to the joy of camaraderie, we gain a special satisfaction in knowing that money raised funds the Pink Boots Society scholarship program and local charities.”
Me when I read the description of the beer
Me when I read the description of the beer

I’ve been a big fan of Shmaltz for many years now. They tend to make big, bold beers and more often than not they’re great (their 2014 Funky Jewbelation was the best beer I had last year). This beer certainly seems promising since it’s a massive imperial IPA (or so-called “triple” IPA). Looking at the ingredients, I already have an idea of what it will smell, taste and drink like (I’m thinking it might be akin to Stone’s R&R Coconut IPA from 2013).

Plus it’s just plain cool that the beer was made mostly by women, including two friends of mine (who are both sitting in the bottom right corner of the picture): Shelby Schneider, Shmaltz’s director of marketing and Dora Philip, the co-owner of The Hollow Bar + Kitchen (where I’ll be signing books at their “NanoFest” April 4th – plug plug).

I’ll be at their launch part on April 12th. I hope to see you there!

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