One such complaint is of supposedly sexist/exploitative beer labels. I won’t deny that there are some labels that could reasonably be construed as such (they’re mostly European, by the way). However, I’ve seen SJW types outraged by labels that are, in my opinion, quite tame, intended to be comedic, and/or genuinely artistic (see this post on BensBeerBlog.com for one such rant). I also highly disagree with their notion that this is some kind of chronic problem – that the craft beer industry is just saturated with lowbrow T&A imagery. Or worse, that this supposed sexism is driving women away from beer.
I wanted to do some research to see how many “sexist” beer labels I could find. I visited five beer stores in the greater Tampa area and looked at each and every beer label in all the stores. I must have viewed at least 1,000 different products and took pictures of anything that could possibly send SJWs (and prudes in general) into a tizzy no matter how benign they seemed to me. We’ll look at them from most tame to most shocking.
NOTE: click on any photo to view it in its full high-def quality.
dirndl girls at the Oktoberfest celebration, though some bars and restaurants utilize this look year-round. So are these labels sexist? Hardly. These are actual cultural norms from where the beers originate. There’s no “cultural appropriation” here, nor is it considered exploitation over in Deutschland (at least not yet).
- Women are some of the rarest subjects to be depicted on beer labels. Animals (especially dogs), mythological creatures (especially demons), and historical figures (especially Vikings and monks) are much more likely to appear on a beer label.
- As the first ten examples shown in this post demonstrate, there are plenty of female characters on beer labels that couldn’t possibly considered sexist by a rational person (though I would argue that’s true of most examples on this list anyway).
- The vast majority of beer labels, regardless of brewery (macro or micro), style, price, etc., are simply text. It seems that most breweries expect their beer to sell based on its quality and/or reputation and aren’t interested in using labels that are gimmicky, flashy, or artistic. If the industry really was as sexist as the SJWs claim, wouldn’t these labels be the norm rather than the rarities they are?
- ALL of these labels had to be approved a government bureaucrat at some point.
I think I’ve effectively argued that there really isn’t a deluge of sexist/misogynistic/exploitative beer labels out there. Though these examples may seem like a lot, I personally would only consider a few of them genuinely sexist, but none are obscene. Also, the labels pictured here account for only a tiny fraction of all the bottles and cans readily available in my area; so to say these are somehow a significant segment of the market is just mathematically incorrect. I’m sure other parts of the country have a wider beer selection than what’s available here in central Florida, but I’ll bet the amount of “sexist” beer labels is proportionally equal wherever you go.
But if any of these labels offend trigger you, I’d love to know why.